Vogue Editor-in-Chief, 1952-1962

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The Book

Learn more about Jessica Daves and her time as editor-in-chief of American Vogue in the new book, “1950s in Vogue: The Jessica Daves Years, 1952-1962,” by Rebecca C. Tuite

—  1950s in vogue: the jessica Daves years, 1952-1962  —

THE OFFICIAL BOOK TRAILER: Author Rebecca C. Tuite takes us on a tour of her new book '1950s in Vogue: The Jessica Daves Years 1952-1962'.

One of only seven editors-in-chief in American Vogue’s history, Jessica Daves has remained one of fashion’s most enigmatic figures—until now. Diana Vreeland’s direct predecessor in the role, it is Daves who first catapulted the magazine into modernity.

A testament to a changing America on every level, Daves’s Vogue was the first to embrace a ‘high/low’ blend of fashion in its pages and also introduced world-renowned artists, literary greats, and cultural icons into every issue with a revitalized dedication. Daves’s Vogue offered the reader a complete vision of how fashion, interiors, art, architecture, entertaining, literature, and culture were all connected and all contributed to refining and defining personal style. Profiling icons of American style from John and Jackie Kennedy to Charles and Ray Eames, Daves’s Vogue also featured the couture creations of Dior, Chanel, Givenchy, and Balenciaga.

Organized in multifaceted, thematic chapters, 1950s in Vogue features carefully curated photographs, illustrations and page spreads from the Vogue archives (with both iconic and less-familiar images from photographers including William Klein, Irving Penn, John Rawlings, Karen Radkai and Erwin Blumenfeld), as well as reproductions of fascinating archival  materials and correspondence to craft the comprehensive story of Daves’s Vogue.

 1950s in Vogue is the first exquisitely illustrated volume to profile both Jessica Daves and her Vogue. Revealing a fascinating and hitherto little-explored moment in Vogue history, 1950s in Vogue is a must-have reference for lovers of fashion, photography, and style.

Press and Praise for 1950s in Vogue: The Jessica Daves Years, 1952-1962


“RARELY, IF EVER, HAS THIS READER COME ACROSS A BOOK OF THIS GENRE THAT WAS AS THOROUGHLY ANNOTATED, ENLIGHTENING, INFORMATIVE AND JUST INCREDIBLE ON SO MANY DIFFERENT LEVELS.”
— New York Journal of Books 

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“HAVING POURED OVER THE 220 ISSUES OF THE MAGAZINE EDITED BY DAVES, TUITE HAS ORGANIZED HER OWN BOOK INTO EIGHT SECTIONS FOCUSED ON SUBJECTS FROM COCKTAIL DRESSING TO CULTURE THAT DEMONSTRATE THE BREADTH OF DAVES’S INTERESTS.”
— Vogue.com


“THROUGH ARCHIVAL IMAGES, ESSAYS AND LETTERS, “1950S IN VOGUE: THE JESSICA DAVES YEARS, 1952-1962” BY REBECCA C. TUITE TRACES THE TIDAL SHIFT AT THE ESSENTIAL MAGAZINE DURING THE EDITORSHIP OF JESSICA DAVES, WHO NOT ONLY FEATURED FASHION BUT ALSO THE CULTURAL OUTPUT OF ARTISTS AND LITERARY FIGURES, LAYING THE GROUNDWORK FOR THE BRAND THAT STILL THRIVES TODAY.”
— The Los Angeles Times

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“A GLORIOUS DISPLAY OF DAVES’S ACHIEVEMENTS AND ETHOS … A TRUE MEETING OF GRACE AND STYLE”
— The Lady

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“THE BEST BOOKS OF THE WEEK: IF YOU’VE GOT A FASHIONISTA ON YOUR GIFT LIST, THIS COFFEE TABLE TOME TAKES A BEAUTIFUL LOOK AT THE YEARS 1952-1962 UNDER JESSICA DAVES, ONE OF ONLY SEVEN EDITORS IN CHIEF IN THE HISTORY OF AMERICAN VOGUE.”
— New York Post

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“1950S IN VOGUE: THE JESSICA DAVES YEARS IS AN ABSOLUTELY MUST READ FOR ANYONE WHO HAS A THIRST FOR FASHION HISTORY IN ADDITION TO THOSE WHO MAY NOT KNOW THE NAME JESSICA DAVES […] A TIP OF THE HAT GOES TO REBECCA C. TUITE WHO HAS FINALLY AIMED THAT KLIEG LIGHT ON ONE OF THE STARS OF FASHION DURING A TIME WHEN FASHION WAS BECOMING INTERNATIONAL. 1950S IN VOGUE: THE JESSICA DAVES YEARS IS A GIFT TO ALL READERS WHO ADORE FASHION’S ROOTS INCLUDING HOW PRINTED MEDIA SUCH AS VOGUE AND BAZAAR BECAME FASHION BIBLES FOR WOMEN ALL OVER THE WORLD.”
— New York Journal of Books